7 Proven Marketing Tips For Creative People
Articles Inspirational articles from Hay House authors
7 Proven Marketing Tips For Creative PeopleDoreen Virtue Shares What Works for Her
A few of my books have received amazing feedback from people who tell me that they have changed their lives for the better. Yet, the minute I stop mentioning these book titles on social media, sales drop.
It’s “out of sight, out of mind,” because most of us are so busy and distracted these days. Unless a product is right in front of us via ads or social media posts, we forget to purchase it. If I want to help people via my books, I have no choice but to keep “marketing” the books.
Even the greatest product won’t sell if no one knows about it. You can’t hide your light under a bushel. You need to tell other people about your creative project.
Here are some basic marketing principles to keep in mind when it comes to marketing your creative work:
1. Believe In Your Project Or Service
If you don’t believe in it, no one else will either. Make some changes to the project if you need to, until you get excited about it and you know for certain that other people will benefit from it. Once you’re excited about the project, you’ll feel happy marketing it. In fact, you won’t even think of it as “marketing,” instead viewing it as helping spread the word so that others can benefit.
2. Make Marketing A Fun And Creative Process
Think of marketing as an extension of your creativity, and have fun with it. Spend time making memes (those “pretty boxes” you see on social media sites) that are themselves works of art. Have fun making some like this one...
3. Be Bold
Marketing takes courage because you’re asking others to buy your product or services. If they don’t buy, it can feel like a personal rejection. So sometimes it can seem easier just not to ask. Yet, marketing is essential so that people know about your products and services.
There’s really no way around it. Perhaps the word marketing has a negative connotation in your mind, because you equate it with manipulation or dishonesty. If it’s helpful, use a synonym for marketing like increasing awareness, educating, or spreading the word. They all mean the same thing.
4. Respect The Sensitivity Of The People You Are Marketing To
This is especially true if you are marketing to those on the spiritual path, who are highly sensitive individuals. So, no harsh images or words in your marketing material. Make sure that your statements are 100 percent truthful, with no hype or potentially false promises. Keep everything as pure and high-vibrating as possible.
5. Hire Marketing Help
Marketing professionals include:
- Public relations experts who book media interviews and send out press releases for you
- Marketing managers who create and place advertisements for you
- Social media experts who create memes and ads for social media
- Graphic designers who create business cards, pamphlets, and signs for you
- Information-technology experts who design websites on the back end
6. Be Patient
Marketing studies show that time and repetition are part of the process. In other words, people need to see articles, ads and social media posts about you and your products more than once before they notice and remember you. It would be nice if you could place one advertisement for your products or services and then never have to market again. However, it’s much more likely that your marketing will be an ongoing process.
Those who are successful in the music, writing, art, jewelry, fashion, and other creative industries are also those who work to keep their names in social media and the press. For that reason, set a consistent schedule for marketing regularly.
7. Be Clear About Your Brand Identity
What is your main talent and focus with your creative work? What’s your specialty? Help others get to know you. Teach them about your background. Relay stories about how you got into this work, and share your inspirations and motivations.
Marketing is probably the most difficult part about being a creative person. As a highly sensitive artist, you don’t want to be pushy or bother anyone else. Plus, you don’t want to focus on money—you want to devote yourself to your artistry! Yet, unless you’re financially independent, you need an income to pay the bills. Fortunately, you can make an income to support yourself with your creativity. To learn more about marketing your creative work check out my book Courage to be Creative.