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Are You a Serial Quitter?

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Are You a Serial Quitter?

How to kick your habit now!
Ben  Fletcher
Ben Fletcher More by this author
May 31, 2011 at 10:00 AM

Welcome to a refreshing new approach to quitting smoking. Whether this is the first time you’ve tried to ditch the habit or you’re a serial quitter, we think you’ll Love Not Smoking. The techniques in our book, which you’ll get to know and live by, are based on the powerful Do Something Different principles we have developed in our work as psychology professors and human behavior analysts. And, best of all, they work.

The Love Not Smoking: Do Something Different method makes use of the science behind why people get trapped by or stuck with particular habits. It’s a pioneering technique that helps people break free from all sorts of addictions. It has been tried and tested, and brings with it success stories from many walks of life.

Now you have the chance to learn this technique, one that will painlessly release you from the grip of your own unwanted behaviors. This method helps people really get what they want from life. To be no longer the victim of habits and addictions. More important, to stop living life on autopilot.

The success of this technique, and 21st-century scientific research, has begun to change the way people think about unwanted behavior, addiction and habit. For a long time scientists have known that there is a ‘pathway’ in the brain behind everything we do, a set of interconnected brain cells that form a path along which messages travel. And the more they travel along it, the more that pathway gets hard-wired into the brain. We’re excited by recent research which has shown that, at any age or stage of life, human beings can forge new brain pathways. The brain may have designated neural connections but they are not fixed at birth, nor are they necessarily with us for life. They can be modified and new ones can be formed. That’s the key to change. We believe that when people replace old brain patterns with new ones, there is far less chance of them repeating the mistakes of the past. Because the old habits were encoded in those redundant brain pathways, in that old wiring. The powerful Do Something Different technique teaches new behaviors that forge new pathways.

The upshot is this: not only does the brain affect what we do; what we do also affects the brain. And so, of course, when we Do Something Different, we get something different. That’s why behavioral techniques like this one are so incredibly effective and powerful. You may be addicted to nicotine, but your brain is far more addicted to life – or at least to all the sneaky, automatic rituals and routines that are hooked up to your smoking habit. The cup of coffee, the long drive, the telephone calls, the stressful conversation – all those well-established triggers. Do Something Different is a skill that you can develop, practice and incorporate into your everyday life. With amazing results. You see, it’s more than just a quit-smoking program. Even though it will help you give up smoking, it’s also a personal development program.

People who have given up with this method tell us they love not smoking. You might ask why it took decades of scientific research to come up with something so simple. That’s because the human mind is sophisticated and the science behind the method is complex. But the solution is simple. And if you want to stop smoking, that’s all that matters. So the Love Not Smoking: Do Something Different method isn’t about giving up. It’s about getting back. Getting back your self-control, your health, your money, your relationships and your life. More important, though, it doesn’t force you to exercise your willpower or change your thinking; it targets your behavior. In deciding to become a non-smoker you have already decided to change. You want a different future. But flexible behavior is necessary for change and, unless you do something different, the present will become permanent.

What really matters in this world? What’s most important? It’s love. Not smoking.

About Author
Ben  Fletcher
Karen Pine and Ben (C) Fletcher are both professors of psychology at the University of Hertfordshire, UK and renowned experts on behavior change. Their Do Something Different technique has had a huge success in helping people lose weight, tackle st Continue reading