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Contributor Brian Wansink


Brian Wansink
Brian Wansink

Brian Wansink (Ph.D. Stanford 1990) holds the John S. Dyson Endowed Chair in the Applied Economics and Management Department at Cornell University, where he is Director of the Cornell Food and Brand Lab. Previously, he was a professor at Dartmouth College, the Vrije Universiteit (The Netherlands), the Wharton School at the University of Pennsylvania, the University of Illinois at Urbana-Champaign, INSEAD (France), and he was a visiting scientist at the U.S. Army Research Labs in Natick, MA. He is a Fulbright Senior Specialist in food marketing and nutrition, and in addition to writing Mindless Eating, he is author of the books Marketing NutritionAsking Questions, and Consumer Panels. His award-winning academic research on food has been published in the world’s top marketing, medical, and nutrition journals. It has been presented, translated, reported, and featured in television documentaries on every continent but Antarctica.



Vegetables on a kitchen counter
Three Easy Changes To Make Your Home Slim By Design It’s easier to move your candy dish across the room than to resist it when it’s on your desk. It’s easier to use a small plate than to constantly... Comments


How to make your workplace Slim By Design - with Brian Wansink

In this video, Slim By Design author Brian Wansink shares three simple steps you can take to make your workplace a healthy-eating environment.


Slim by Design
Slim by Design

In this paradigm-shattering book, leading behavioural economist and food psychologist Brian Wansink - dubbed the 'Sherlock Holmes of food' and the 'wizard of why' - offers a radical new philosophy for